The AX&AX winery offers visitors a tour to experience wine in form of an exhibition in Kéthely, Hungary.
For the foyer two installations have been developed which serve as information terminals with a high entertainment value. The so-called "packaging station" leads wine boxes hanging on an assembly line behind a display on which animated robot arms fill the boxes with wine bottles and label them.
The "packet inspection" station performs in a similar manner when cartons are passing behind a screen, product information for the various wines are displayed. The focus of the installations lays on the wine box and the way it is taking in the course of production.
Also the "black box", a sculptural installation which offers an immersive multimedia experience for visitors was developed. The sculpture, which is reminiscent of the shape of wine boxes and reaches a height of three meters, is illuminated with video while accompanied by a costum made electronic soundtrack.
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photos by Gregor Hofbauer